The Digital Asset Librarian manages market assets, provides skills in content and digital asset management; i.e. taxonomy, indexing, cataloging, archiving, file naming, metadata tagging, content management systems. The Digital Asset Librarian strategically implements and manages the Digital Asset Management (DAM) / Digital Library systems which will house all final creative assets including product photography, model photography, IBC photos, print and digital graphic design files, publications, catalog content, brand assets, video, music, podcasts, and other digital content.
In order to better organize Mary Kay’s digital assets, the Digital Asset Librarian will need to thoroughly understand the various aspects of Mary Kay’s unique and complex business. This includes but is not limited to having an in-depth knowledge of the structure of Mary Kay’s Independent Beauty Consultant (IBC) organization, company product lines, and promotional programs like Career Cars, Career Apparel, and others. The Digital Asset Librarian will work closely with the product and creative teams to plan for the timely distribution of digital assets and serve as a vital resource to assist Mary Kay’s U.S. market employees in finding the assets that they need for marketing, advertising, and other purposes.
Given that digital assets are the final deliverable of nearly all creative work, the Digital Asset Librarian will report to and work closely with the Creative Process Specialist. This will ensure that organization and distribution of digital assets is tightly integrated with creative workflows and processes.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- DAM/Digital Library systems manager and subject matter expert (SME). The Digital Asset Librarian is responsible for the management of DAM and other digital library systems (such as cloud storage systems and file servers) for the U.S. market. As DAM manager, the Digital Asset Librarian will be responsible for adding and removing users from the systems, set appropriate rights and permissions for all users including outside vendors, set system policies regarding usage rights, and be responsible for system configuration and reporting. The Digital Asset Librarian will be a key point of contact with Mary Kay’s IT department to make sure that the library systems work within Mary Kay’s technology environment. As SME for the library systems, the Digital Asset Librarian will also serve as the key point of contact for employees interacting with the DAM, will provide training for all users, and technical assistance for users as needed.
- Adds digital assets to DAM, maintains library to ensure assets are current. The Digital Asset Librarian will work with the creative team to devise processes and procedures for ingesting digital assets into the DAM and library systems. This will include creating or improving guidelines for file naming, adding metadata including licensing and usage rights, and assigning appropriate keywords, categories, and other identifying tags. The Digital Asset Librarian will regularly check the U.S. product calendar and retrieve Global Marketing assets that are needed for the U.S. market in order to add them to the U.S. library systems.
Coordinates and partners with the creative staff including Art Directors, Print Producers, Account Management, internal clients, photo retouches, and photographers. Works closely with internal creative staff and other stakeholders like internal clients and Public Relations to make sure that U.S. market assets are easily retrievable and in the correct format. Coordinates with product marketing to anticipate future photography needs. The Digital Asset Librarian will act as a resource for the entire U.S. market to find and retrieve digital assets, will be proactive in anticipating organizational needs, and partner with both business owners and our IT department to implement technical solutions to business problems related to digital assets.
Bachelor’s degree (B.S.) in library science preferred, or equivalent combination of training and experience in managing digital asset management systems.
3+ years of creative and graphic work experience in design studio, advertising agency or corporate communications environment.
- Has proficiency with digital asset management systems, understands metadata standards such as XMP, IPTC, etc., is familiar with creating policies within DAM systems for managing photo licensing rights and collections.
- Has a thorough understanding and knowledge of various creative digital formats such as Adobe Photoshop, TIFF, JPEG, PNG, etc. Understands color theory in regards to the differences between RGB and CMYK, color profiles, file compression, and metadata. Basic understanding of Adobe software such Photoshop, Bridge, Illustrator, and InDesign is a plus.
- Must be able to multi-task and manage multiple projects at once while keeping on track to meet deadlines. Must have strong interpersonal skills in order to communicate effectively with vendors and internal stakeholders.