Personal Branding – G. Brint Ryan College of Business

A great way to think about personal branding is to remember that it includes many facets. Your professional dress, communication style, competence level and even your online presence all go into the professional impression that you are making. Your professional brand can be synonymous with your reputation. It is important to remember that it is not what you say about yourself but what people say about you, when you are not in the room. Even as a student, you can start building your personal brand today.

Some tips on how to do this is establishing a reputation as a new professional who is willing to learn, engage, and grow. Seek out opportunities to learn about professional norms for your prospective field. Join the campus chapter of a professional association or your major’s honor society. Attend a lecture series from a seasoned business professional and ask questions in a class that is hosting a visiting employer. Get certified in Office Excel. Position yourself as someone who is genuinely interested in your field and has a desire to learn more.

The Career Resource Center in the G. Brint Ryan College of Business can help you fine tune your resume, identify target student organizations, develop an elevator speech, and optimize your LinkedIn profile.

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